Everyone is blogging these days. And there’s no shortage of experts out there saying that you need to be blogging more. But if you’re not getting results, how can doing more of the same lead to better results?
Unfortunately, this leads to a lot of wasted money and time.
The reality is blogging just doesn’t work for every company and website. And if you’re going to have any chance of success, you need a carefully-crafted, SEO-based strategy. Your website must be properly optimized and following SEO best practices.
What I do differently
I hate SEO companies that overpromise as much as you do. That’s why I’ve turned away many potential clients that simply had little to no chance at SEO success. I didn’t want to take their money if I knew that I wouldn’t be able to help them.
Working with me is different that other SEO and content marketing consultants. I don’t simply “check the boxes” on blog post creation.
Before I start working with any new client, I always do an assessment of their website and provide my findings to them. If I don’t think a blogging and SEO strategy I provide is right for them, I say so. If I’m going to work with a new client, I want the best shot at success for both of us.
My SEO content strategy has helped companies increase organic traffic and revenue.
I’ve worked with a variety of companies on their SEO strategy, including full-time at one (Student Loan Hero) that was acquired for $60 million. You can read more on my Case Studies page.
Data-driven approach with the latest tools
I use premium tools such as SEMRush, Ahrefs, Surfer, Topic, and more. Over the years I’ve crafted many custom spreadsheets and other templates to make digesting and using the data from these tools easier.
While these tools often aren’t incredibly expenses for everyday marketers to use (around $100/month each), I save my clients a TON of time as I’ve used these tools for years.
I live in Rhode Island, where I’m currently building a Ford Transit camper van in my spare time.
I also love camping, hiking, and cooking. I’ve been known to grab the karaoke mic (despite being a less-than-amazing singer). I’ve traveled to over 20 countries, and I try to check a few more off the list every year.
Want to discuss a project or just say “hello”? Head over to my contact page or email me at jeffrey [at] jeffreytrull [dot] com.